Design Leader | Experience Architect | Strategic Simplifier
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
I turn complicated enterprise software into tools people actually want to use.
My design work has driven a $325M acquisition, earned top Forrester Wave rankings, and transformed platforms serving the FDA, J&J, TIAA, and Fortune 500 marketing teams at companies like Starbucks, Walrgeens, and Yum. I've consolidated 200 applications into unified experiences and cut enrollment processes from a month to two days.
But the metrics only matter because they represent something real: fewer frustrated users, fewer support tickets, more people doing work that matters instead of fighting their tools.
I lead with empathy and deliver with craft. If your product is powerful but painful, I can help fix that.